Keyword stuffing and sales optimized business pages do not work anymore. Google has become clever; hence, ever since the beginning of 2011, the continued Panda updates have caused many established online business owners to lose their SERP positions and thus, their businesses have suffered a lot.
What Google considers as most valuable these days are the quality of links – what kind of blogs and websites link to your site? Moreover, it also checks the traffic inflow and the traffic sources. Getting your website ranked higher in search engine is a different ballgame altogether and you can make the most out of it by using the concept of “Link Wheel”.
What is a Link Wheel?
Link Wheels are actually “feeder sites”, which are hosted on remote servers. These feeder sites should be authority sites where the internet marketer or the small business owner can develop content and get valuable link juice to the main website. Simply put, a link wheel, if done the right way, helps to improve SERP results .
Through this way, the business domain will not only rank higher but also get permanent backlinks that will keep pumping traffic to the main site.
How to Create a Link Wheel?
A link wheel consists of the main site at the center, followed by endless feeder sites, interconnected with each other, on the outside, but all the feeder sites should be connected with the main site. See the figure below:
A link wheel is a necessity for all online money making websites. It gives you traction and scalability.
In the figure above, the main money making website is placed in the center while the “arrowed” sites are the feeder sites.
Top 5 Link Wheel Feeder Sites
1) WordPress
A free blogging platform since 2003, WordPress allows you to register and host websites for free. You can monetize the blogs and SEO the web pages.
2) Blogger
A free website creation tool from Google and used by millions of internet marketers to promote affiliate products.
3) HubPages
You can create interesting “hubs” that are reviewed by peers. You can add links, videos and images. A single content page can give you endless traffic if the page is very informative and gets high SERP placement.
4) Squidoo
This falls in the list of Top 500 popular websites in the world. You get to create “lenses” and these lenses are so effectively optimized that they sometimes come on the top of search engine results.
5) Ezine Articles
This is another authority Google site where thousands of people sign up daily and submit an equal number of informative articles. Ezine is really very popular with internet marketers even after Google devalued the importance of article directories to a great extent. You get to create high keyword-centric content that points to your main website.
Apart from the top 5 feeder sites, there are others as well but make sure whatever feeder site you choose should have more than PR 7 and thus, should be an established authority site on Google.
Link Wheel Connectivity
Note that when you are creating content on feeder sites, it should be interconnected with other feeder sites and of course, the main money making website too. For instance, if I have to create feeder content for SEHabitat, I will link the SEHabitat homepage as well as other keywords from articles I have previously created, on WordPress, Blogger and HubPages. This way I get to expand the source of web traffic and popularize the content.
How to Promote Link Wheel?
You promote link wheel the same way you promote the main money making website. Start with social networking tools like Twitter, Facebook and LinkedIn. You can use JustRetweet to automate tweets or use HootSuite social media management platform to connect a host of social media accounts and schedule updates.
Every time you add fresh content on the main website and the feeder websites, update the social networking pages.
Create separate personal and professional social networking accounts, especially when you are running a small business online or a professional service providing business.
The Result
If you follow the above steps to its completion, it is guaranteed that your main website will begin to receive good traffic within a short span of time.
Creating a link wheel is not easy. Do not publish the same content everywhere. Invest in content development and management of link wheel sites.
Are you ready for the challenge?
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