Utilizing the Full Power of Social Media Advertising http://ift.tt/1sRMUFg @BloggingTipsCom #Blogging

Rather than looking at social media platforms like Facebook and Twitter as sites that employees should stay off of while working, you should instead look at them as a source of advertising for your business. Millions of consumers flock to social media sites every day, which means that you have millions of opportunities to gain new customers. According to UnifiedSocial.com, If you are skeptical about how you can get more Twitter followers with social media advertising, consider the fact that forecasters predict that more than $10 billion will be spent on social media advertising by 2017.

BI Intelligence

A report done by BI Intelligence in 2013 analyzed the state of social media and made predictions on where it is headed. The report acted as an all-encompassing guide as well as a study of the advertising ecosystems for Twitter and Facebook. The report also included Tumblr and studied how it was becoming a blossoming medium for advertisements. BI Intelligence also studied how mobile platforms are also a vital part of social media advertising.

Unique Advertising Opportunities

While it can take some getting used to before you’re able to perfect your social media advertising strategy, you’ll undoubtedly have some unique advertising opportunities. Consider the fact that social media networks have massive user bases and equally massive databases. Not only that, but social networks also have a variety of demographics for you to explore as well as high levels of engagement. As of July 2012, Americans were logging in an average of 12 hours every month on various social media sites. When it came to 18 to 24 year olds, they averaged 20 hours.

Huge Growth Predictions

Even the most conservative of businesses are expecting substantial growth when it comes to social media advertising. BIA/Kelsey released a review back in 2013 that predicted $11 billion of spending for social media advertisements in the year 2017, increased from $4.7 billion in 2012. The truth is that social media advertising is only in its infancy, so with these predictions there’s no telling how huge social media advertising could be in five years or so. By getting started now, you can learn the ropes of advertising on social media and start to use it to its fullest potential. Strike while the advertising iron is hot.

Don’t Forget Mobile Usage

Twitter and Facebook have both surpassed the 50 percent mark for mobile usage. Something to think about with this particular piece of advice is that since mobile devices will continue to increase, that percentage will increase right along with it. Mobile made up roughly 11 percent of Facebook’s total ad revenue in 2012, and that’s despite the fact that they didn’t even start mobile ads until the end of the second quarter. By the fourth quarter, it was up to nearly 25 percent. In 2013, Twitter reported that revenue for mobile ads regularly beat their revenue for desktop ads.

In-Stream Advertising

Last year, mobile ads on Facebook had the highest click-through rates by a large margin. Not only that, but native in-stream advertisements can easily be transferred across several electronic devices, which can’t be said of display advertisements on smaller screens. BIA/Kelsey’s forecast included mobile making up $2.2 billion of that in 2017, which is a 20 percent market share.

If you are interested in social media advertising, you may want to think about hiring a social media ad expert in order to make the most of your ads, time, and your resources.

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