So if I asked you today, are you blogging to blog, or blogging to make money, what would be your answer?
In most cases, many people would say they are blogging because they want to make money. However, most people would also likely say that they aren’t making money with their blog, even if they are writing 2-3 posts per day!
It’s all about the PASSION… I mean PROFITS!
How many times have you heard, follow your passion and the money will follow? I’m sure you’ve heard it a lot and it’s something everyone in the world of blogging likes to say… especially anyone who has already found success in blogging and making money!
Unfortunately this usually isn’t the case… probably more like 98% of the time.
One of the main reasons why passion is so important with blogging is because it takes a lot of time and effort and if you don’t care about what you are writing about, then you will quickly lose interest.
It’s much easier to make money with a financial blog and talk about boring topics such as increasing your credit score or how to get a new home loan — but no one really wants to write about that.
The money is in the Call to Action!
Instead bloggers need to look at their blogs as sales copy and a call to action, while also making it resourceful and informative for the people visiting your site.
People use the internet for three reasons, which one of these fits in with your blog?
- To be entertained
- To buy something
- To fing information
Many people fall into the top category of being entertained, and this is one of the hardest areas to monetize.
If you have a blog that helps someone find reviews before buying something, this is a great place to be in for making money.
The last category is all about information, and something that could do very well with Google Adsense and affiliate marketing if done right.
Is your blog worth your time and your visitors time?
If you are still struggling to make money with your blog and your content, then it might be a good idea for you to step back for a moment and look at the big picture. If you were a visitor to your site, would have find any value in reading it’s content, and is it actually providing any value?
Not making money with your blog is one of the biggest turn offs for long term success and you really need to have a plan of attack in place. Blogging takes a lot of time and resources, so the last thing you want is to keep digging yourself in a bigger hole for time and money and not sure where you and your blog might end up in a year from now.
So I ask again… are you blogging to blog, or blogging for money?
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