How to Optimize Landing Pages for Better Result? http://ift.tt/1vrbCMS @BloggingTipsCom #Blogging

The utilization of landing pages is crucial to develop a stream of online revenue. Businesses, small or big, should experiment with varied landing pages to understand the target market.

Landing pages are basically a targeted page where visitors are directed using methods like search engine advertisement, email marketing, social media marketing and so on. The purpose of a landing page is singular: to sell a value .

If you’re planning to create landing pages for a certain purpose, keep these optimization tips in mind.

4 Tips to Optimize Landing Pages for Better Result

Here we go:

1) Believe in Minimalism

The first thing that a landing page should never be is cluttered. Remember that it was created to serve a purpose. Filling the page with unrelated factors will dissolve it of its purpose.

Optimization Tips for Landing Pages

Therefore, identify what you want to achieve with the landing page and make a list of items to be included in that page.

For instance, if you want email subscribers against a freebie such as an eBook or any software download, the landing page should include:

clear announcement of the offer

an image of the eBook or software

clear email subscription space

tabs like ‘About’ and ‘Disclaimer’

anti-spam policy

good design

…that’s it! You don’t need anything else.

2) Employ Tracking Tools

It is important to track the performance of landing pages. You need to know:

how many people are visiting the page

how many people are clicking on links

how many people are converting

Tracking is unavoidable. It will help to calculate ROI. Tools like Google Analytics, Google Webmasters Tool, WordPress plugins like Thirsty Affiliates and endless number of tools are there to help in tracking.

3) Experiment

For landing pages to deliver maximum results, get involved in experimentation through split testing. Split testing is all about creating the multiple versions of the same landing page and analyzing which version delivers the best results.

You will find that user response to these pages will vary, even if slightly. You may find users responding to a particular landing page more than others. The landing page which receives the best response should become your primary landing page.

4) Use Crisp and Concise Content

A landing page isn’t a blog or a full website. As such, the content needs to be precisely targeted into communicating the intent of the page. It should be crisp, concise and self-explanatory. The landing page title should be attractive and optimized to grab the attention of the potential visitor.

I am sure you realise that the first thing a reader notices, despite what method of promotion is being used, is the title. Therefore, spend time on deciding the landing page title.

Endnote

There are many more optimization tips for landing pages. But, these four should cover the basics. You can research further to know more on landing pages optimization.

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