WordPress blog setups, SEO services and writing services are three common blog service listings . Many blogs these days have a dedicated service page to improve earnings. It helps to get freelance clients using their blog’s popularity.
Suppose you have a blog service page, it ranks well in Google search and there is a high CTR but dismal sales. What’s stopping people from contacting you?
6 Tips to Improve Blog Service Sales
You can follow these tips.
1) Lead the Click
Does the action button stand out? Is it placed at the right place? You often lose sales opportunities because the action button is nearly invisible. If a person has to ‘search’ for the contact button, you’re doing a poor on-page optimization job.
2) Call-To-Action Relevance
‘Contact Me’ and ‘Hire Me’ are two common blog CTA but it doesn’t covert well mostly. The CTA button content should be relevant to the service. For instance, if you are selling WordPress setups, adding ‘Hire a WordPress Expert’ or ‘Let’s Create Your Blog’ will convert well.
Match the CTA button content with good color combinations and you’re all set to do business.
3) Service Offer Clarity
What exactly are you offering? No one has time to read a long descriptive text explaining your services. Be quick, be precise and relevant. If you are selling SEO services, mention:
- a brief on service deliverables (be precise)
- testimonials
- portfolio
- rate card (if you want to make it public)
- contact button
…that’s it!
4) Use Bold Messaging
Make use of the F-rule. Popular heatmapping services show that a person starts to scan a page from the top left side and scans lesser and lesser as the cursor goes down. Therefore, utilize the top left section on delivering a strong CTA message, a value-based proposition.
5) No Distractions
The blog service page should be in ‘Full Width’ mode. It will eliminate the sidebar and give you the full attention of the potential blog service seeker. You have more space to design the service content. Don’t add unnecessary information like images unless there’s any relevance.
6) Newsletter Pop-Up
Improve blog service sales by adding a newsletter pop-up page triggered when the visitor clicks on the ‘X’ button to move away. You can create a custom newsletter services for people signing up through this page. Send strategic newsletters with information about case studies, your success stories, SEO inputs, writing tips or whatever is relevant to indirectly mould their mind into seeking our your blog services.
I hope you will use these 6 ideas to improve blog service sales.
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