Main Step to Relaunch a Dead Blog http://ift.tt/1DTz9eW @BloggingTipsCom #Blogging

The title is slightly misleading because re-launching a dead blog requires a lot of effort in time and some financial investment. You need a detailed guide to makeover a dead blog and make it relevant.

However, THE one step which is crucial to re-launch a dead blog and is the subject of this discussion today is clearing backlink profile .

Backlinks is one of the core aspects of a blog.

When the blog was active, it created many inbound and outbound links. Checking the relevancy of these links will be one of the prime objectives while getting the blog ready for a re-launch. The depth of this activity is dependent on how long the blog remained inactive and how the blog niche changed during the period of inactivity.

Checking Outbound Links Profile

These links are those connecting to other domains from your links through comments, sponsored and non-sponsored content.

Checking the relevancy of the outbound links is important. First, use the Broken Link Check tool to find a complete list of links to be totally removed from the blog.

Second, remove all paid links as it might bring Google penalty in future.

Third, review non-sponsored outbound links and see if they are still relevant to the content. You can retain external links connecting to authority pages and ‘nofollow’ all those linking to website homepages.

Doing this task manually is recommended because while you are at it, you have to review the content too. You can trash irrelevant blog posts or update it with new information.

The process is slow but worth the effort if you really want to enliven the dead blog.

Checking Inbound Links Profile

These links are those connecting to your domain from other URL’s. Login to Google Webmaster Tools (GWT) and download the inbound links profile.

You will find a detailed list. The best method is to take a print of this list and manually check the relevancy of these inbound links.

If you want some mentions and trackbacks removed, contact the site owner with a request remove the inbound link. Most webmasters comply easily.

Endnote

At the end of the task, you will have a blog devoid of unnecessary inbound and outbound links. Again, this is a very time consuming task and if you are involved in other projects, it can take more than 2 months to accomplish this perfectly. Not only the links, you are reviewing the content also.

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