A ‘Media, Not Marketing’ Case Study: The Rise of Chef Tim Anderson http://ift.tt/1F83B4U @copyblogger #blogging #AutoTweet

How does a reality television competition help launch your career if the winner doesn’t receive a monetary prize?

Today’s guest on Editor-in-Chief is an American who won the British television program MasterChef in 2011.

Tim Anderson is now an entrepreneur and author whose first book, Nanban: Japanese Soul Food, is available from SquarePeg in the UK.

Let’s find out about the role media has played in Tim’s career and how producing media continues to enable Tim to do what he loves to do …

In this 60-minute episode of Editor-in-Chief, host Stefanie Flaxman and Tim Anderson discuss:

• The art of using Twitter
• The difference between a “beer geek” and a “beer salesman” (and why a “beer geek” is more powerful)
• How MasterChef helped build Tim’s career, even though there was no monetary prize
• How to continually maintain your status as a likeable expert
• Whether or not Tim is an Editor-in-Chief (or an Editor-in-Chef)
• A key ingredient to success as a media producer (it’s more than hard work)
• How Tim’s focused strategy led to his book deal
• Who you want to include when building a business team
• Updates to Stefanie’s definition of an Editor-in-Chief
• Why podcasts are even more popular than matcha green tea

Click Here to Listen to
Editor-in-Chief on iTunes Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post A ‘Media, Not Marketing’ Case Study: The Rise of Chef Tim Anderson appeared first on Copyblogger.

from Copyblogger http://ift.tt/1F83B4U

Tweet