How the Perfect Article Is Framed by White Space http://ift.tt/1P34I6K @copyblogger #blogging #AutoTweet

White space sounds like a design issue. So why should you, dear web writer, care? Because words matter.

Imagine a statue. An aged bronze sculpture of a young girl, possibly eight years old, in a long dress.

She stands about 50 inches … roughly four feet tall.

Her head is cocked to the left, a pensive, sad look on her face. Both elbows are pinned to her side and her forearms stretch upward, her palms open to the sky, a bowl in each hand.

As if she is feeding the birds. You probably recognize this statue.

Discover the name of this statue and what it can teach you about white space, web writing, and more in this episode of Rough Draft with Demian Farnworth. Plus:

• Don’t make this mistake when thinking about white space
• How web writers can improve their copy with white space
• The problem with some print magazines, like Woman’s Day
• The two books on web usability every web writer should read
• A beautiful little essay by designer Mig Reyes about copywriters

Click Here to Listen to
Rough Draft on iTunes Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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