How to Create Exquisite Subheadlines http://ift.tt/1J75qBe @copyblogger #blogging #AutoTweet

The purpose of the subheadline is two-fold. Standing out to a reader is its first purpose. The second purpose is a little more complex.

Imagine your average reader. She has fallen in love with your headline. It’s a good one. It’s a humdinger.

And now she is scrolling down the page, evaluating whether or not she wants to invest time in reading this article of yours.

As she scrolls, she sees a subheadline and thinks, “Oh, now that’s interesting.” So she stops scanning, and she reads that section.

Sound simple enough? But not so fast. How you write a subheadline so she stops and reads is not as easy as you might think.

There are tactics you have to master.

In this roughly 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

• The two (or three) purposes behind every subheadline
• The backwards way in which some people read online articles (and how to capitalize on this behavior)
• How you should use the similarities between a headline and subheadline to your advantage
• What steps to take when you don’t know how to arrange your copy
• Why your subheadlines don’t feel connected
• Where you should never position your best subheadline on the page

Click Here to Listen to
Rough Draft on iTunes Click Here to Listen on Rainmaker.FM

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Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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