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Podcasting isn’t going anywhere. In fact, the data suggests that podcasting is only growing. But should you join the bandwagon and start one?

Here’s the thing: Podcasting is the only truly mobile medium. With a podcast, you can communicate with your audience while they are driving, exercising, or cleaning the house.

It’s hands-free and eyes-free. Unlike text or video.

Besides, a podcast allows a level of intimacy unlike any other medium. You are in people’s heads.

If you look around, it looks like everyone and their brother is launching a podcast. Should you? Or is podcasting just a bubble that will eventually burst?

Great questions. So, if you’ve ever even remotely entertained starting a podcast — and still have questions — this episode of The Lede is for you.

In this half-hour interview, Demian Farnworth grills Jerod Morris, a man who has spent four years in the trenches of podcasting, with his most basic questions and concerns about starting a podcast …

Particularly digging for that elusive factor behind all popular podcasts. And Jerod delivers.

In this tight, loaded episode of The Lede, you’ll also discover:

• The three questions that will help you decide if podcasting is right for you
• Lessons learned from promising, popular shows that ultimately failed
• Common misunderstandings about engaging with your podcast audience (that can stall growth)
• The surprisingly small amount of money you need to start a podcast
• What sort of shows iTunes accepts (and why you shouldn’t sweat the approval process)
• How to promote your show to build momentum in the critical early days
• And so much more!

Click Here to Listen to
The Lede on iTunes Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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