059: How to Get People to Care About Your Work [Podcast] http://ift.tt/1JHkTIX @jeffgoins #blogging

The creative journey requires courage. When we launch our work into the world, it’s easy to feel discouraged when nobody notices. But that’s not the end of the story.

Sometimes the creative person can feel like the tree that falls in the woods — does anybody hear it? Getting people to care about your work in the middle of a consumption-driven culture is a challenge. But one thing we should fear more than failure is irrelevance. You have to fight to earn people’s attention.

This week on The Portfolio Life, Andy Traub and I talk about honoring the reader’s attention, the strategic value of generosity, why you should measure quality over quantity. Listen in as we discuss the path from free to paid work, and how to use the creative process to reach a distracted audience.

Listen to the podcast

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Audacious generosity creates amazing results

Oftentimes, we think too small when creating. We do this all the time. We build a body of work in a vacuum, and sit back, baffled when the world fails to notice our genius. It’s a broken process.

There’s nothing wrong with creating for the sake of creating. But if you want people to care about your work, you have to understand how to deliver value. Of course, you can’t force people to care. But you can earn their attention through radical generosity.

By consistently giving people content they care about, you create value. And if you do this enough, you establish trust.

To discover what resonates with an audience, you have to go beyond the vanity metrics of retweets and shares, and dig deeper into who resonates with your message. When someone takes the time to respond, comment, or email, you’ve succeeded in sparking a human connection. And that’s what it’s all about.

But if no one is listening, then something needs to change.

Show highlights

In this episode, Andy and I discuss:

How to get people to show up and care about your work
Thinking strategically capturing a reader’s attention
Awareness of what resonates with your audience
How to create value to convert customers
The struggle of creators being heard amidst the noise
Helping people by effectively sharing your passion
Measuring the right metrics to drive action
Which audience engagement style is most valuable
The choice between a stingy or generous approach
What it takes to sell 100,000 copies of a book
The art of capturing attention with words
Why it is dangerous to bend a reader around your writing
Time-tested copywriting principles

Quotes and takeaways

Your voice is what happens when you discover how your passion intersects with what your audience cares about.
Be consistently generous with the content you create.
Measure what matters to you. Don’t measure something that isn’t going to lead to some sort of outcome.
Demonstrating generosity the right way communicates value and creates a need.
We give our way into attention. Free becomes paid over time.
If you give enough, people will start giving back to you.

Resources

Love Does: Discover a Secretly Incredible Life in an Ordinary World by Bob Goff
CopyBlogger
Buffer

Do people care about your work? What can you do differently to earn their attention? Share in the comments