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It’s not enough today to merely be trustworthy in your digital business, you have to prove it.

Whether you sell products or services, customers have to trust you before they’ll want to do business with you, and building trust online can be a challenge.

People are much more skeptical and cynical these days about the promises made to them. Unscrupulous organizations have eroded consumer trust, so people are much more wary when believing the claims made by a business. Especially if that business is actually trying to sell them something.

So when you have something valuable to offer, it’s important that customers feel comfortable enough to listen to you, engage with your content, and even do business with you.

There are a number of details, facts, and information that you can use in your online content to bolster the confidence of your audience and make them more receptive to what you have to offer. Hit Publish host Amy Harrison calls these things “Trust Medals.”

Listen to this episode of Hit Publish with host Amy Harrison to discover:

  • What makes a Trust Medal, and why do they help you tell a different, more compelling story about your business?
  • How to do a personal audit of the Trust Medals you already have, and what you should be doing with them
  • Where to find even more Trust Medals for your digital business to build a powerful, persuasive reputation
Click Here to Listen to
Hit Publish on iTunes
Click Here to Listen on Rainmaker.FM
About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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