» » » Do Millennials (Really) Hate Long Copy? http://ift.tt/1QZCQqC @copyblogger #blogging #AutoTweet

Do Millennials (Really) Hate Long Copy? http://ift.tt/1QZCQqC @copyblogger #blogging #AutoTweet

rd-millennials-hate-long-copy

Allow Demian Farnworth to tell you a story. A story that you will probably be able to relate to in some sense.

It’s about a stout, whiskered man who thinks sound decisions can come only from a cool head. And that copy should always be short.

“I would never read this. It’s too long.” That’s a pervasive sentiment that will never die. Demian runs into it all the time, most recently with a young man asking for studies, who was suggesting Millennials would not read long copy. That they all have ADHD.

That thought is baloney. Here’s why …

In this 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The surprising study about the reading habits of Millennials
  • The people group behind the ever-growing consumption of news
  • A hilarious quote about relativity (you can use to defend long copy)
  • The two things Millennials do differently when it comes to reading
Click Here to Listen to
Rough Draft on iTunes
Click Here to Listen on Rainmaker.FM
About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Do Millennials (Really) Hate Long Copy? appeared first on Copyblogger.



from Copyblogger http://ift.tt/1QZCQqC

Related Posts :