How to Get Lazy People to Care about Your Ideas http://ift.tt/1EWs3Rx @copyblogger #blogging #AutoTweet

So we’ve all done it. We’ve all given away the farm. We’ve satisfied the interest of a reader or buyer by giving away too much information.

It’s a mistake all copywriters make — particularly early in our careers …

See, with physical products, restraint is just part of the deal. Cars, computers, or steak knives. You can’t really start enjoying these items until you buy the product and make it your own.

But when it comes to selling intangible products like software, consultations, or online courses, copywriters often over-educate … and end up giving away the farm.

In this 7-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

• Four awful examples of teaser copy
• Four proper ways to tease your audience
• When it’s okay to give some information away
• A new, but super cute formula

Click Here to Listen to
Rough Draft on iTunes Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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