The Doomsday Cult School of Specificity http://ift.tt/1BqysJY @copyblogger #blogging #AutoTweet

Imagine it’s late afternoon, Sunday. You are curled beneath an afghan, still bloated from the fried fish you inhaled for lunch. You are sleeping heavily. Until your doorbell erupts.

A young woman in a peasant top and floral pencil skirt is standing at your doorstep.

She looks over her shoulder. A tall man wearing a black button-up oxford and a white tie nods from the sidewalk. He’s leaning on an umbrella.

She then looks you square in the eye and says, “Are you ready for the end of the world?”

You shake your head, clear your throat, and lean forward.

“Eh, pardon me?” you say.

She doesn’t flinch. “Are you ready for the end of the world? It’s coming.”

“When?” you say. The million-dollar question.

And her response to you will determine whether or not you pay attention — even if you’re the thickest-skinned cynic in town.

In this 6-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

• The lesson you can learn from successful doomsday cult messages
• How criminal investigators use details to tell if you are lying
• How much the brain of a baby elephant should weigh
• The power specificity can have on headlines

Click Here to Listen to
Rough Draft on iTunes Click Here to Listen on Rainmaker.FM

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Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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