This Is the Most Fun You’ll Ever Have ‘Explaining the Mechanism’ http://ift.tt/1SDrxBM @copyblogger #blogging #AutoTweet

Here’s yet another way to build credibility and trust when it comes to making a bold claim … which is simply this: explain the mechanism behind your claim.

Let’s say you’re a fitness trainer who makes the claim that in just 14 minutes a day customers can add muscle to every inch of their bodies — including their calves.

But notice what is not suggested: that these will be particularly big muscles. The implication is, at the very least, customers can achieve a toned body.

That’s still a big claim, but the trainer can bring it into the realm of believability by explaining how this can happen.

In this 8-minute episode of Rough Draft with Demian Farnworth you’ll discover:

• Demian’s strong feelings about a book called How Nobody Understands You
• How you can learn what your fascination archetype is
• Three examples of claims that are validated by explaining the mechanism
• Demian’s obligatory embarrassing admission to increase his Warmth Quotient for this episode

Click Here to Listen to
Rough Draft on iTunes Click Here to Listen on Rainmaker.FM

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Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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