Will Digital Marketing Operations “Really” Transform Business http://ift.tt/1Vcr9MM @socirelevant #blogging #AutoTweet

Recently, Kinsey Digital released a report telling us the not-so-glamourous side of marketing will bring them into the promised land. But I’m skeptical of the assumption. Writing for Kinsey, David Edelman, argues, “When done well, we’ve seen marketing operations provide a 15 to 25 percent improvement in marketing effectiveness, as measured by return on investment and customer-engagement metrics.” […]

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