Bringing More Emotion into Your Writing, from the Inside Out http://ift.tt/1PzNKyO @copyblogger #blogging #AutoTweet

Great content and copywriting builds emotional resonance. But how does that happen? And do you need to be a “genius” writer to create it?

Handling emotion in your writing is a favorite topic of many writers — from novelists to copywriters and including those who write content for the web.

But sometimes we mistake professionalism for whitewashing, and we miss out on using a full range of emotions to create content worth reading and sharing.

Confessions of a Pink-Haired Marketer host Sonia Simone recently saw the wonderful movie Inside Out, and it sparked some thoughts about how professional writers bring emotion to their work.

In this 20-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:

• When too much joy gets annoying
• Why sadness, not joy, is the “marketing expert”
• Managing fear: the timeless watchman
• Anger: dangerous but useful
• Disgust: the surprising “ringer” that can make content work

Click Here to Listen to
Confessions of a Pink-Haired Marketer on iTunes Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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