Proof that Stories Can Increase the Value of Even ‘Worthless’ Items http://ift.tt/1SJ4TeK @copyblogger #blogging #AutoTweet

Marketers are agog over stories. For good reason.

Your stories lift a prospect out of her ordinary world … and then take her on a journey that ultimately leads to a vision of herself as a better version of herself.

In 1984, Apple brought its own story to the market, one in which agile, nonconformists can break the mold … liberated by a busty Norwegian body builder wielding a sledgehammer … we’re, of course, talking about the 1984-inspired “Think Different” campaign.

But do stories really enhance a company’s products? Its reputation? Is there evidence? Rough Draft host Demian Farnworth thinks there is, and in this episode he reveals a strange bit of evidence.

In this 11-minute show, you’ll discover:

• A quasi-anthropological eBay project based upon the hunch that “stories can add measurable value to near-worthless trinkets”
• The story that sold a one-dollar Utah snow globe for $59.00
• The mistake writers make with statistics

Click Here to Listen to
Rough Draft on iTunes Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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