Anyone can share shiny, happy news in their content — but when it’s time to deliver something less positive, you want to think carefully about how you present the message.
In this session, Confessions of a Pink-Haired Marketer host Sonia Simone breaks down a well-crafted “negative” message and pulls out the elements that make it work.
Sonia also talks about the psychology of pricing and what your prices communicate about your business.
Also in this 26-minute episode of Confessions of a Pink-Haired Marketer …
- A masterful example of a price increase
- The formula (yes, there is one) for effective persuasive content
- A more advanced way to handle the “reason why”
- How to go deeper communicating values (and when not to)
- The awe-inspiring power of dessert
Confessions of a Pink-Haired Marketer on iTunes
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The post How to Turn Bad News into Happy Customers appeared first on Copyblogger.
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