How to Use Emotional Content to Engage, Inspire, and Persuade http://ift.tt/1MbPAre @copyblogger #blogging #AutoTweet

Do you know which emotions will get your reader’s attention and pull her into your content? If not, how do you pin them down? And then once you’ve identified them, what do you do with them?

Targeting your customer’s emotions in your content is a key content marketing technique that you can use to get your reader’s attention, keep her engaged, and encourage her to act.

But how do you do this without being over-the-top?

In today’s episode of Hit Publish, you’ll discover why emotions play such an important role when you want to influence or persuade someone and how to start introducing them authentically when you write.

Tune in to this episode of Hit Publish to find out:

• Why every decision people make (including whether to click, like, or buy) is based on emotion
• A super-useful list for highlighting a variety of emotions (so you don’t sound repetitive in your content)
• Three simple pieces of information that help you write emotional content without sounding silly

Click Here to Listen to
Hit Publish on iTunes Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post How to Use Emotional Content to Engage, Inspire, and Persuade appeared first on Copyblogger.

from Copyblogger http://ift.tt/1MbPAre

Tweet